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BukuIdea generation and the quality of the best idea  
Author: Girotra, Karan; Terwiesch, Christian; Ulrich, Karl T.
Penerbit: Institute for Operations Research and the Management Sciences (INFORMS)     Tahun terbit: 2010     Jenis: Article - diterbitkan di jurnal ilmiah internasional
BukuMarketing models of service and relationships (in MARKETING SCIENCE Vol. 25, No. 6)  
Author: Rust, Roland T.; Chung, Tuck Siong
Edisi: Nov-Des 2006     Penerbit: Hanover: Institute for Operations Research and The Management Sciences (INFORMS)     Tahun terbit: 2006     Jenis: Article - diterbitkan di jurnal ilmiah internasional

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