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Beyond the core : expand your market without abandoning your roots
Author:
Zook, Chris
Penerbit:
Boston:
Harvard Business School Publishing
Tahun terbit:
2004
Jenis:
Books
Finding Your Next Core Business
Author:
Zook, Chris
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 85 no. 04 (2007)
, page 66-75
Growth Outside The Core
Author:
Zook, Chris
;
Allen, James
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 81 no. 12 (2003)
, page 66-75
Marketing communications : integrating offline and online with social media
Author:
Smith, Paul R.
;
Zook, Ze
Edisi:
5th ed.
Penerbit:
London:
Kogan Page Limited
Tahun terbit:
2011
Jenis:
Books - Textbook
Marketing communications : integrating offline and online with social media
Author:
Smith, Paul R.
;
Zook, Ze
Edisi:
5th ed.
Penerbit:
London:
Kogan Page Limited
Tahun terbit:
2011
Jenis:
Books - Textbook
Marketing communications: offline and online integration, engagement and analytics
Author:
Smith, P.R.
;
Zook, Ze
Edisi:
6th ed.
Penerbit:
London:
KoganPage
Tahun terbit:
2016
Jenis:
Books - Textbook
Marketing communications : integrating online and offline, customer engagement and digital technologies
Author:
Smith, PR
;
Zook, Ze
Edisi:
7th ed.
Penerbit:
London:
Kogan Page Limited
Tahun terbit:
2020
Jenis:
Books - E-Book
Old Hierarchies or New Networks of Centrality? : The Global Old Hierarchies or New Networks of Centrality? : The Global Geography of the Internet Content Market
Author:
Zook, Matthew A.
Artikel dari
American Behavioral Scientist vol. 44 no. 10 (Jun. 2001)
, page 1679-1696
Profit from the core : growth strategy in an era of turbulence
Author:
Zook, Chris
;
Allen, James
(Editor)
Penerbit:
Boston:
Harvard Business School Press
Tahun terbit:
2001
Jenis:
Books
Stick to The Core - or Go for More ? (HBR Case Study and Commentary)
Author:
Waite, Thomas J.
;
McCallum, Gordon
;
Whitney, John O.
;
Rust, Roland T.
;
Zook, Chris
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 80 no. 2 (2002)
, page 31-44
The Great Repeatable Business Model
Author:
Allen, James
;
Zook, Chris
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 89 no. 11 (Nov. 2011)
, page 106-114
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