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Critical Incidents and the Impacts of Satisfaction on Customer Share
Author:
Doorn, Jenny van
;
Verhoef, Peter C.
Artikel dari
Journal of Marketing (EBSCO) vol. 72 no. 4 (Jul. 2008)
, page 123-142
Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision
Author:
Bolton, Ruth N.
;
Lemon, Katherine N.
;
Verhoef, Peter C.
Artikel dari
Journal of Marketing (EBSCO) vol. 72 no. 1 (Jan. 2008)
, page 46-64
Marketing Communication Drivers of Adoption Timing of A New E - Service Among Existing Customers
Author:
Prins, Remco
;
Verhoef, Peter C.
Artikel dari
Journal of Marketing (EBSCO) vol. 71 no. 2 (Apr. 2007)
, page 169-183
The Quest for Citations : Drivers of Article Impact
Author:
Stremersch, Stefan
;
Verniers, Isabel
;
Verhoef, Peter C.
Artikel dari
Journal of Marketing (EBSCO) vol. 71 no. 3 (Jul. 2007)
, page 171-193
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development
Author:
Verhoef, Peter C.
Artikel dari
Journal of Marketing (EBSCO) vol. 67 no. 4 (2003)
, page 30-45
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