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"Listening In" to Find and Explore New Combinations of Customer Needs
Author:
Urban, Glen L.
;
Hauser, John R.
Artikel dari
Journal of Marketing (EBSCO) vol. 68 no. 2 (Apr. 2004)
, page 72-87
Advanced marketing strategy : phenomena, analysis, and decisions
Author:
Urban, Glen L.
;
Star, Steven H.
Penerbit:
Englewood Cliffs:
Prentice Hall
Tahun terbit:
1991
Jenis:
Books
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Author:
Urban, Glen L.
;
Sultan, Fareena
;
Shankar, Venkatesh
;
Bart, Yakov
Artikel dari
Journal of Marketing (EBSCO) vol. 69 no. 4 (Oct. 2005)
, page 133-154
Design and marketing of new products
Author:
Urban, Glen L.
;
Hauser, John R.
Penerbit:
Prentice Hall
Tahun terbit:
1993
Jenis:
Books
Don't just relate - advocate : a blueprint for profit in the era of customer power
Author:
Urban, Glen
Penerbit:
New Jersey:
Wharton School Publishing
Tahun terbit:
2005
Jenis:
Books
Don't just relate-- advocate! : a blueprint for profit in the era of customer power
Author:
Urban, Glen
Penerbit:
Upper Saddle River, New Jersey:
Wharton School Publishing
Tahun terbit:
2006
Jenis:
Books
Essentials of new product management
Author:
Urban, Glen L.
;
Hauser, John R.
;
Dholakia, Nikhilesh
Penerbit:
Englewood Cliffs, New Jersey:
Prentice-Hall
Tahun terbit:
1987
Jenis:
Books
Placing Trust at The Center of Your Internet Strategy
Author:
Urban, Glen L.
;
Qualls, William J.
;
Sultan, Fareena
Artikel dari
Sloan: Management Review vol. 42 no. 1 (2000)
, page 39-48
The Case of The Test Market Toss-Up
Author:
Urban, Glen L.
;
Star, Steven H.
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 66 no. 5 (1988)
, page 10-27
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