Anda belum login :: 14 Jun 2025 07:30 WIB
Home
|
Logon
Search
ยป
Advanced Search
Advanced Search
Title:
Author:
Topik:
Mata Kuliah:
Penerbit:
Tahun terbit:
Jenis:
Format:
Lokasi:
All
Ben & Nafsiah Mboi Collection
BI Corner
Frans Seda Collection
Kees Bertens Collection
Lab-Kom-FK
Perpustakaan FK
Perpustakaan PKBB
Perpustakaan PKPM
Perpustakaan Pusat (BSD)
Perpustakaan Pusat (Semanggi)
Perpustakaan RSAJ
Pusat Penelitian HIV AIDS
Fulltext:
All
Hanya yang memiliki fulltext
Hanya yang belum ada fulltext
Search
Hasil
1
-
9
dari
9
(
0.5
detik)
Select all
Kirim
Download
Defeating Feature Fatigue
Author:
Rust, Roland T.
;
Thompson, Debora Viana
;
Hamilton, Rebecca W.
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 84 no. 2 (Feb. 2006)
, page
From the Editor:The State of the Journal
Author:
Rust, Roland T.
Artikel dari
Journal of Marketing (EBSCO) vol. 72 no. 6 (Dec. 2008)
, page 1
Getting Return on Quality : Revenue Expansion, Cost Reduction, or Both
Author:
Dickson, Peter R.
;
Moorman, Christine
;
Rust, Roland T.
Artikel dari
Journal of Marketing (EBSCO) vol. 66 no. 4 (2002)
, page 7-24
Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"
Author:
Day, George S.
;
Gummesson, Evert
;
Prahalad, C.K.
;
Deighton, John
;
Narayandas, Das
;
Rust, Roland T.
;
Shugan, Steven M.
;
Hunt, Shelby D.
Artikel dari
Journal of Marketing (EBSCO) vol. 68 no. 1 (Jan. 2004)
, page 18-27
Marketing models of service and relationships (in MARKETING SCIENCE Vol. 25, No. 6)
Author:
Rust, Roland T.
;
Chung, Tuck Siong
Edisi:
Nov-Des 2006
Penerbit:
Hanover:
Institute for Operations Research and The Management Sciences (INFORMS)
Tahun terbit:
2006
Jenis:
Article - diterbitkan di jurnal ilmiah internasional
Measuring Marketing Productivity : Current Knowledge and Future Directions
Author:
Kumar, V.
;
Rust, Roland T.
;
Carpenter, Gregory S.
;
Srivastava, Rajendra P.
;
Ambler, Tim
Artikel dari
Journal of Marketing (EBSCO) vol. 68 no. 4 (Oct. 2004)
, page 76-89
Return on Marketing: Using Customer Equity to Focus Marketing Strategy
Author:
Lemon, Katherine N.
;
Rust, Roland T.
;
Valarie A.
;
Zeithami
Artikel dari
Journal of Marketing (EBSCO) vol. 68 no. 1 (Jan. 2004)
, page 109-127
Stick to The Core - or Go for More ? (HBR Case Study and Commentary)
Author:
Waite, Thomas J.
;
McCallum, Gordon
;
Whitney, John O.
;
Rust, Roland T.
;
Zook, Chris
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 80 no. 2 (2002)
, page 31-44
The effect of customer satisfaction on consumer spending growth (in Journal of Marketing Research Vol. XLVII ,
Author:
Claes Fornell,
;
Rust, Roland T.
;
Dekimpe, Marnik G.
Edisi:
February 2010
Penerbit:
[s.n]
Tahun terbit:
2010
Jenis:
Article - diterbitkan di jurnal ilmiah internasional
Halaman
dari 1
Process time: 0.5 second(s)