Advanced Search Title: Author: Topik: Mata Kuliah:  Penerbit:   Tahun terbit:  Jenis:   Format:  Lokasi:  All Ben & Nafsiah Mboi Collection BI Corner Frans Seda Collection Kees Bertens Collection Lab-Kom-FK Perpustakaan FK Perpustakaan PKBB Perpustakaan PKPM Perpustakaan Pusat (BSD) Perpustakaan Pusat (Semanggi) Perpustakaan RSAJ Pusat Penelitian HIV AIDS Fulltext:  All Hanya yang memiliki fulltext Hanya yang belum ada fulltext Search Hasil 1 - 9 dari 9 (0.5 detik)   Select all      Kirim  Download Defeating Feature Fatigue   Author:  Rust, Roland T.; Thompson, Debora Viana; Hamilton, Rebecca W. Artikel dari Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 84 no. 2 (Feb. 2006)  , page From the Editor:The State of the Journal   Author: Rust, Roland T. Artikel dari Journal of Marketing (EBSCO) vol. 72 no. 6 (Dec. 2008)  , page 1 Getting Return on Quality : Revenue Expansion, Cost Reduction, or Both   Author:  Dickson, Peter R.; Moorman, Christine; Rust, Roland T. Artikel dari Journal of Marketing (EBSCO) vol. 66 no. 4 (2002)  , page 7-24 Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"   Author:  Day, George S.; Gummesson, Evert; Prahalad, C.K.; Deighton, John; Narayandas, Das; Rust, Roland T.; Shugan, Steven M.; Hunt, Shelby D. Artikel dari Journal of Marketing (EBSCO) vol. 68 no. 1 (Jan. 2004)  , page 18-27 Marketing models of service and relationships (in MARKETING SCIENCE Vol. 25, No. 6)   Author:  Rust, Roland T.; Chung, Tuck Siong Edisi: Nov-Des 2006     Penerbit: Hanover: Institute for Operations Research and The Management Sciences (INFORMS)     Tahun terbit: 2006     Jenis: Article - diterbitkan di jurnal ilmiah internasional Measuring Marketing Productivity : Current Knowledge and Future Directions   Author:  Kumar, V.; Rust, Roland T.; Carpenter, Gregory S.; Srivastava, Rajendra P.; Ambler, Tim Artikel dari Journal of Marketing (EBSCO) vol. 68 no. 4 (Oct. 2004)  , page 76-89 Return on Marketing: Using Customer Equity to Focus Marketing Strategy   Author:  Lemon, Katherine N.; Rust, Roland T.; Valarie A.; Zeithami Artikel dari Journal of Marketing (EBSCO) vol. 68 no. 1 (Jan. 2004)  , page 109-127 Stick to The Core - or Go for More ? (HBR Case Study and Commentary)   Author:  Waite, Thomas J.; McCallum, Gordon; Whitney, John O.; Rust, Roland T.; Zook, Chris Artikel dari Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 80 no. 2 (2002)  , page 31-44 The effect of customer satisfaction on consumer spending growth (in Journal of Marketing Research Vol. XLVII ,   Author:  Claes Fornell,; Rust, Roland T.; Dekimpe, Marnik G. Edisi: February 2010     Penerbit: [s.n]     Tahun terbit: 2010     Jenis: Article - diterbitkan di jurnal ilmiah internasional Halaman   dari 1

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