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Accessibility: An Alternative Method Of Ranking Marketing Journals?
Author:
Polonsky, Michael Jay
;
Jones, Gary
;
Kearsley, Megan J.
Artikel dari
Journal of Marketing Education vol. 21 no. 3 (Dec. 1999)
, page 181-193
Attitudes About Work Practices, Time Allocation, And Publication Output: Profiles Of U.S. Marketing Academics
Author:
Polonsky, Michael Jay
;
Juric, Biljana
;
Mankelow, Gary
Artikel dari
Journal of Marketing Education vol. 25 no. 3 (Dec. 2003)
, page 218-230
Book Reviews-Selling Sin: The Marketing of Socially Unacceptable Products.
Author:
Polonsky, Michael Jay
Penerbit:
Unika Atma Jaya
Tahun terbit:
2006
Jenis:
Article
Can The Overcommercialization Of Cause-Related Marketing Harm Society?
Author:
Polonsky, Michael Jay
;
Wood, Greg
Artikel dari
Journal of Macromarketing vol. 21 no. 1 (Apr. 2001)
, page 8-22
Communicating Environmental Information: Are Marketing Claims on Packaging Misleading?
Author:
Polonsky, Michael Jay
;
Bailey, Judith
;
Baker, Helen
;
Basche, Christopher
;
Jepson, Carl
;
Neath, Lenore
Artikel dari
Journal of Business Ethics vol. 17 no. 3 (Feb. 1998)
, page 281
Incorporating Ethics into Business Students' Research Projects: A Process Approach
Author:
Polonsky, Michael Jay
Artikel dari
Journal of Business Ethics vol. 17 no. 11 (Aug. 1998)
, page 1227-1241
The Harm Chain: A Public Policy Development and Stakeholder Perspective
Author:
Polonsky, Michael Jay
;
Carlson, L.
;
Fry, Marie-Louise
Artikel dari
Marketing Theory vol. 3 no. 3 (Sep. 2003)
, page 345–364
What Are We Measuring When We Evaluate Journals?
Author:
Polonsky, Michael Jay
;
Whitelaw, Paul
Artikel dari
Journal of Marketing Education vol. 27 no. 2 (Aug. 2005)
, page 189-201
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