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An Empirical Investigation Of Customer Satisfaction After Service Failure And Recovery
Author:
McCollough, Michael A.
;
Berry, Leonard L.
;
Yadav, Manjit S.
Artikel dari
Journal Of Service Research vol. 3 no. 2 (Nov. 2000)
, page 121-137
Guaranteeing Student Satisfaction: An Exercise In Treating Students As Customers
Author:
McCollough, Michael A.
;
Gremler, Dwayne D.
Artikel dari
Journal of Marketing Education vol. 21 no. 2 (Aug. 1999)
, page 118-130
Student Satisfaction Guarantees: An Empirical Examination Of Attitudes, Antecedents, And Consequences
Author:
Gremler, Dwayne D.
;
McCollough, Michael A.
Artikel dari
Journal of Marketing Education vol. 24 no. 2 (Aug. 2002)
, page 150-160
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