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Dynamic Customer Relationship Management : Incorporating Future Considerations Into The Service Retention Decision
Author:
Winer, Russell S.
;
White, Tiffany Barnett
;
Lemon, Katherine N.
Artikel dari
Journal of Marketing (EBSCO) vol. 66 no. 1 (2002)
, page 1-14
Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision
Author:
Bolton, Ruth N.
;
Lemon, Katherine N.
;
Verhoef, Peter C.
Artikel dari
Journal of Marketing (EBSCO) vol. 72 no. 1 (Jan. 2008)
, page 46-64
Return on Marketing: Using Customer Equity to Focus Marketing Strategy
Author:
Lemon, Katherine N.
;
Rust, Roland T.
;
Valarie A.
;
Zeithami
Artikel dari
Journal of Marketing (EBSCO) vol. 68 no. 1 (Jan. 2004)
, page 109-127
The Dark Side of Customer Analytics (HBR Case Study and Commentary)
Author:
Davenport, Thomas H.
;
Harris, Jeanne G.
;
Jones, George L.
;
Lemon, Katherine N.
;
Norton, David
;
McCallister, Michael B.
Artikel dari
Harvard Business Review vol. 85 no. 05 (2007)
, page 37-48
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