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Brand Equity in Cooperative Business Relationships: Exploring the Development of a Conceptual Model
Author:
Durme, Joel Van
;
Brodie, Roderick J.
;
Redmore, David
Artikel dari
Marketing Theory vol. 3 no. 1 (Mar. 2003)
, page 37โ57
Effect of Surface Charateristics and Style of Production on Naming and Verification of Pictorial Stimuli
Author:
Sharrat, Brian
;
Wallace, Andrew M.
;
Brodie, Eric E.
Artikel dari
The American Journal of Psychology vol. 104 no. 04 (1991)
, page 517-545
How Firms Relate to Their Markets : An Empirical Examination of Contemporary Marketing Practices
Author:
Danaher, Peter J.
;
Johnston, Wesley J.
;
Coviello, Nicole E.
;
Brodie, Roderick J.
Artikel dari
Journal of Marketing (EBSCO) vol. 66 no. 3 (2002)
, page 33-46
Jiggling a Lifted Weight Does Aid Discrimination
Author:
Brodie, Eric E.
;
Ross, Helen E.
Artikel dari
The American Journal of Psychology vol. 98 no. 3 (1985)
, page 469
Retail Service Branding In Electronic-Commerce Environments
Author:
Davis, Robert
;
Buchanan-Oliver, Margo
;
Brodie, Roderick J.
Artikel dari
Journal Of Service Research vol. 3 no. 2 (Nov. 2000)
, page 178-186
Sex and Hand-Preference Effects in Two-Handed Simultaneous Weight Discrimination
Author:
Brodie, Eric E
Artikel dari
The American Journal of Psychology vol. 101 no. 4 (1988)
, page 549
The Challenge to Include Relational Concepts
Author:
Brodie, Roderick J.
Artikel dari
Marketing Theory vol. 2 no. 4 (Dec. 2002)
, page 339โ343
Towards a Theory of Market Place Equity: Integrating Branding and Relationship Thinking with Financial Thinking
Author:
Brodie, Roderick J.
;
Glynn, Mark S.
;
Durme, Joel Van
Artikel dari
Marketing Theory vol. 2 no. 1 (Mar. 2002)
, page 5โ28
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