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Advertising, promotion, and other aspects of integrated marketing communications
Author:
Shimp, Terence A.
;
Andrews, J. Craig
Edisi:
10th
Penerbit:
Boston:
Cengage
Tahun terbit:
2018
Jenis:
Books
Integrated advertising, promotion, and marketing communication
Author:
Shimp, Terence A.
Penerbit:
Singapore:
Thomson South-Western
Tahun terbit:
2007
Jenis:
Books - Textbook
Integrated marketing communications in advertising and promotion
Author:
Shimp, Terence A.
Edisi:
8th ed.
Penerbit:
Australia:
South-Western
Tahun terbit:
2010
Jenis:
Books - Textbook
Integrated marketing communications
Author:
Chitty, William
;
Barker, Nigel
;
Shimp, Terence A.
Penerbit:
Singapore:
Thomson
Tahun terbit:
2005
Jenis:
Books - Textbook
Integrated marketing communications in advertising and promotion
Author:
Shimp, Terence A.
Edisi:
7th ed.
Penerbit:
Singapore:
Thomson Learning
Tahun terbit:
2007
Jenis:
Books - Textbook
More Ownership Revisited : A Robust Effect ?
Author:
Shimp, Terence A.
;
Sprott, David E.
;
Barone, Michael J.
Artikel dari
JOURNAL OF CONSUMER PSYCHOLOGY vol. 6 no. 3 (1997)
, page 257-284
Periklanan promosi: aspek tambahan komunikasi pemasaran terpadu, jilid II
Author:
Shimp, Terence A.
Edisi:
ke-5
Penerbit:
Jakarta:
Erlangga
Tahun terbit:
2004
Jenis:
Books
Promotion Management & Marketing Communications
Author:
Shimp, Terence A.
Penerbit:
The Dryden Press
Tahun terbit:
1993
Jenis:
Books - Textbook
The Mere - Ownership Effect : "More There Than Meets Their Eyes" or "Less There Than They Would Have Us Believe?"
Author:
Barone, Michael J.
;
Shimp, Terence A.
;
Sprott, David E.
Artikel dari
JOURNAL OF CONSUMER PSYCHOLOGY vol. 6 no. 3 (1997)
, page 299-311
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