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A History of Integrated Marketing Communications: Why Is It Important Now?
Author:
Schultz, Don E.
;
Tannenbaum, Stanley I.
;
Lauterborn, Robert F.
Artikel dari
The new marketing paradigm (Integrated marketing communications)
, page 1-16
A reader in marketing communications
Author:
Kitchen, Philip J.
(Editor);
Pelsmacker, Patrick De
(Editor);
Eagle, Lynne
(Editor);
Schultz, Don E.
(Editor)
Penerbit:
New York:
Routledge Taylor & Francis Group
Tahun terbit:
2005
Jenis:
Books - E-Book
Barries ti Integration: Overcoming the Stumbling Blocks
Author:
Schultz, Don E.
;
Tannenbaum, Stanley I.
;
Lauterborn, Robert F.
Artikel dari
The new marketing paradigm (Integrated marketing communications)
, page 157-179
Compensation: How Much for Doing What?
Author:
Schultz, Don E.
;
Tannenbaum, Stanley I.
;
Lauterborn, Robert F.
Artikel dari
The new marketing paradigm (Integrated marketing communications)
, page 99-106
From Strategy to Creative Execution: Capturing the Imagination
Author:
Schultz, Don E.
;
Tannenbaum, Stanley I.
;
Lauterborn, Robert F.
Artikel dari
The new marketing paradigm (Integrated marketing communications)
, page 87-98
How Marketing Communications Works: Or At Least How We Think It Works
Author:
Schultz, Don E.
;
Tannenbaum, Stanley I.
;
Lauterborn, Robert F.
Artikel dari
The new marketing paradigm (Integrated marketing communications)
, page 17-42
How to Measure Consumer Responses: Establishing Effective Two-Way Communication
Author:
Schultz, Don E.
;
Tannenbaum, Stanley I.
;
Lauterborn, Robert F.
Artikel dari
The new marketing paradigm (Integrated marketing communications)
, page 123-156
Integrated marketing communications
Author:
Schultz, Don E.
;
Tannenbaum, Stanley I.
;
Lauterborn, Robert F.
Penerbit:
Lincolnwood, Ill.:
NTC Business Books
Tahun terbit:
1993
Jenis:
Books - Textbook
Measurement: What Did We Really Get from All the Time, Work, and Money We Invested?
Author:
Schultz, Don E.
;
Tannenbaum, Stanley I.
;
Lauterborn, Robert F.
Artikel dari
The new marketing paradigm (Integrated marketing communications)
, page 107-122
Measuring Returns on Marketing 2000 and Communications Investment
Author:
Hayman, Dana
;
Schultz, Don E.
Artikel dari
STRATEGY & LEADERSHIP vol. 27 no. 3 (1999)
, page 26-32
Raising the corporate umbrella : corporate communications in the 21th century
Author:
Kitchen, Philip J.
;
Schultz, Don E.
Penerbit:
New York:
Palgrave
Tahun terbit:
2001
Jenis:
Books - Textbook
Strategy Is Everthing: Planning the Direction of the Communications Program
Author:
Schultz, Don E.
;
Tannenbaum, Stanley I.
;
Lauterborn, Robert F.
Artikel dari
The new marketing paradigm (Integrated marketing communications)
, page 64-86
The Basics of Developing an Integrated Marketing Program: How to Get Started
Author:
Schultz, Don E.
;
Tannenbaum, Stanley I.
;
Lauterborn, Robert F.
Artikel dari
The new marketing paradigm (Integrated marketing communications)
, page 43-63
The new marketing paradigm (Integrated marketing communications)
Author:
Schultz, Don E.
;
Tannenbaum, Stanley I.
;
Lauterborn, Robert F.
Penerbit:
Lincolnwood, Ill.:
NTC Business Books
Tahun terbit:
1994
Jenis:
Books - Textbook
Two Case Histories: Does Integrated Marketing Communications Really Work?
Author:
Schultz, Don E.
;
Tannenbaum, Stanley I.
;
Lauterborn, Robert F.
Artikel dari
The new marketing paradigm (Integrated marketing communications)
, page 180-209
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