Advanced Search Title: Author: Topik: Mata Kuliah:  Penerbit:   Tahun terbit:  Jenis:   Format:  Lokasi:  All Ben & Nafsiah Mboi Collection BI Corner Frans Seda Collection Kees Bertens Collection Lab-Kom-FK Perpustakaan FK Perpustakaan PKBB Perpustakaan PKPM Perpustakaan Pusat (BSD) Perpustakaan Pusat (Semanggi) Perpustakaan RSAJ Pusat Penelitian HIV AIDS Fulltext:  All Hanya yang memiliki fulltext Hanya yang belum ada fulltext Search Hasil 1 - 15 dari 15 (0.5 detik)   Select all      Kirim  Download A History of Integrated Marketing Communications: Why Is It Important Now?   Author:  Schultz, Don E.; Tannenbaum, Stanley I.; Lauterborn, Robert F. Artikel dari The new marketing paradigm (Integrated marketing communications)  , page 1-16 A reader in marketing communications   Author:  Kitchen, Philip J. (Editor); Pelsmacker, Patrick De (Editor); Eagle, Lynne (Editor); Schultz, Don E. (Editor) Penerbit: New York: Routledge Taylor & Francis Group     Tahun terbit: 2005     Jenis: Books - E-Book Barries ti Integration: Overcoming the Stumbling Blocks   Author:  Schultz, Don E.; Tannenbaum, Stanley I.; Lauterborn, Robert F. Artikel dari The new marketing paradigm (Integrated marketing communications)  , page 157-179 Compensation: How Much for Doing What?   Author:  Schultz, Don E.; Tannenbaum, Stanley I.; Lauterborn, Robert F. Artikel dari The new marketing paradigm (Integrated marketing communications)  , page 99-106 From Strategy to Creative Execution: Capturing the Imagination   Author:  Schultz, Don E.; Tannenbaum, Stanley I.; Lauterborn, Robert F. Artikel dari The new marketing paradigm (Integrated marketing communications)  , page 87-98 How Marketing Communications Works: Or At Least How We Think It Works   Author:  Schultz, Don E.; Tannenbaum, Stanley I.; Lauterborn, Robert F. Artikel dari The new marketing paradigm (Integrated marketing communications)  , page 17-42 How to Measure Consumer Responses: Establishing Effective Two-Way Communication   Author:  Schultz, Don E.; Tannenbaum, Stanley I.; Lauterborn, Robert F. Artikel dari The new marketing paradigm (Integrated marketing communications)  , page 123-156 Integrated marketing communications   Author:  Schultz, Don E.; Tannenbaum, Stanley I.; Lauterborn, Robert F. Penerbit: Lincolnwood, Ill.: NTC Business Books     Tahun terbit: 1993     Jenis: Books - Textbook Measurement: What Did We Really Get from All the Time, Work, and Money We Invested?   Author:  Schultz, Don E.; Tannenbaum, Stanley I.; Lauterborn, Robert F. Artikel dari The new marketing paradigm (Integrated marketing communications)  , page 107-122 Measuring Returns on Marketing 2000 and Communications Investment   Author:  Hayman, Dana; Schultz, Don E. Artikel dari STRATEGY & LEADERSHIP vol. 27 no. 3 (1999)  , page 26-32 Raising the corporate umbrella : corporate communications in the 21th century   Author:  Kitchen, Philip J.; Schultz, Don E. Penerbit: New York: Palgrave     Tahun terbit: 2001     Jenis: Books - Textbook Strategy Is Everthing: Planning the Direction of the Communications Program   Author:  Schultz, Don E.; Tannenbaum, Stanley I.; Lauterborn, Robert F. Artikel dari The new marketing paradigm (Integrated marketing communications)  , page 64-86 The Basics of Developing an Integrated Marketing Program: How to Get Started   Author:  Schultz, Don E.; Tannenbaum, Stanley I.; Lauterborn, Robert F. Artikel dari The new marketing paradigm (Integrated marketing communications)  , page 43-63 The new marketing paradigm (Integrated marketing communications)   Author:  Schultz, Don E.; Tannenbaum, Stanley I.; Lauterborn, Robert F. Penerbit: Lincolnwood, Ill.: NTC Business Books     Tahun terbit: 1994     Jenis: Books - Textbook Two Case Histories: Does Integrated Marketing Communications Really Work?   Author:  Schultz, Don E.; Tannenbaum, Stanley I.; Lauterborn, Robert F. Artikel dari The new marketing paradigm (Integrated marketing communications)  , page 180-209 Halaman   dari 1

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