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What's Wrong with "Deceptive" Advertising?
Author:
Attas, Daniel
Artikel dari
Journal of Business Ethics vol. 21 no. 1 (Aug. 1999)
, page 49-59
What’s on Malaysian television? - A survey on food advertising targeting children
Author:
KARUPAIAH, TILAKAVATI
;
CHINNA, KARUTHAN
;
LOI, HUEI MEE
;
LIM, SIAU ME
;
MPHD, ISMAIL NOOR
Artikel dari
Asia Pacific Journal of Clinical Nutrition (keterangan: ada di Proquest) vol. 17 no. 03 (2008)
, page 483
What’s So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media
Author:
Shrum, L. J.
Artikel dari
The psychology of entertainment media: blurring the lines between entertainment and persuasion
, page 1-12
When Attention Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent : The Importance of Balancing Benefits and Investments
Author:
Campbell, Margaret C.
Artikel dari
JOURNAL OF CONSUMER PSYCHOLOGY vol. 4 no. 3 (1995)
, page 225-254
When Old Is Gold: The Role of Business Longevity in Risky Situations
Author:
Desai, Preyas S.
;
Kalra, Ajay
;
Murthi, B.P.S.
Artikel dari
Journal of Marketing (EBSCO) vol. 72 no. 1 (Jan. 2008)
, page 95-107
When Should Advertising be Capitalized ?
Author:
Maples, Larry
;
Earles, Melanie
Artikel dari
Journal of Accountancy vol. 187 no. 5 (1999)
, page 49-55
Where Is Advertising Going ? Into 'Stitials'
Author:
Rayport, Jeffrey F.
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 86 no. 5 (May 2008)
, page 18-26
Where Shop Meets Hip-Hop
Author:
[s.n]
Artikel dari
Time Magazine vol. 176 no. 09 (Aug. 2010)
, page 43
Women executives in Japan: how I succeeded in business in a male-dominated society
Author:
Saisho, Yuriko
Penerbit:
Tokyo:
Yuri International Incorporated
Tahun terbit:
1981
Jenis:
Books
Word of Mouth for Movies : Its Dynamics and Impact on Box Office Revenue
Author:
Yong, Liu
Artikel dari
Journal of Marketing (EBSCO) vol. 70 no. 3 (Jul. 2006)
, page 74-89
Word of mouth marketing: how smart companies get people talking
Author:
Sernovitz, Andy
Penerbit:
Texas:
Greenleaf
Tahun terbit:
2012
Jenis:
Books - Textbook
Writing for the mass media
Author:
Stovall, James Glen
Edisi:
7th ed.
Penerbit:
Upper Saddle River, New Jersey:
Pearson Education
Tahun terbit:
2009
Jenis:
Books - Textbook
YouTube marketing: panduan praktis dan lengkap belajar pemasaran lewat YouTube
Author:
Helianthusonfri, Jefferly
Penerbit:
Jakarta:
Elex Media Komputindo
Tahun terbit:
2016
Jenis:
Books
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