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What High-Tech Managers Need to Know About Brands
Author:
Ward, Scott
;
Goldstine, Jonathan
;
Light, Larry
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 77 no. 4 (1999)
, page 85-95
What is A Global Manager ?
Author:
Ghoshal, Sumantra
;
Bartlett, Christopher A.
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 81 no. 8 (2003)
, page 101-108
What on earth should I post? : 150+ creative content ideas for your social media and online marketing
Author:
Kmenta, Roman
Penerbit:
VoV media
Tahun terbit:
2022
Jenis:
Books - Textbook
What women want: the global marketplace turns female friendly
Author:
Underhill, Paco
Penerbit:
New York:
Simon & Schuster
Tahun terbit:
2010
Jenis:
Books
Which visits lead to purchases? Decomposing the buying process into visiting and conversion behavior
Author:
Moe, Wendy W.
;
Fader, Peter S.
(Advisor)
Penerbit:
University of Pennsylvania Press
Tahun terbit:
2000
Jenis:
Theses - Dissertation
Who Benefits From Price Promotions ?
Author:
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique
;
Dekimpe, Marnik
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 80 no. 9 (2002)
, page 22-23
Why Most Product Launches Fail
Author:
Schneider, Joan
;
Hall, Julie
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 89 no. 4 (Apr. 2011)
, page 21-23
Why Satisfied Customers Defect
Author:
Jones, Thomas O.
;
Sasser, W. Earl, [Jr.]
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 73 no. 6 (1995)
, page 88-99
Wikibrands: reinventing your company in a customer-driven marketplace
Author:
Moffitt, Sean
;
Dover, Mike
Penerbit:
New York:
McGraw-Hill
Tahun terbit:
2011
Jenis:
Books - Textbook
Winning sales and marketing tactics
Author:
Winkler, John
Penerbit:
Oxford:
Heinemann Professional Publishing
Tahun terbit:
1989
Jenis:
Books
Winning Strategy : Strategi Efektif Merebut dan Mempertahankan Pangsa Pasar
Author:
Irawan, Handi
Penerbit:
Gramedia Pustaka Utama
Tahun terbit:
2002
Jenis:
Books - Textbook
Winning the marketing war (menang dalam perang pemasaran)
Author:
Michaelson, Gerald A.
;
Saputra, Arvin
(Translator)
Penerbit:
Batam:
Interaksara
Tahun terbit:
2004
Jenis:
Books
Winning the mom market in Indonesia = strategi membidik pasar ibu
Author:
Kartajaya, Hermawan
;
Christynar, Mathilda Maria Ferdiani
;
Yanti, Puri Budi
;
Tandra, Willy
;
Junus, Budiyanto
;
Darwin, Waizly
;
Yuswohadi
Penerbit:
Jakarta:
Gramedia Pustaka Utama
Tahun terbit:
2005
Jenis:
Books
With great power comes great responsibility : the antecedents and outcomes of social media influencers’ perceived social responsibility authenticity
Author:
Lee, Angie
;
Chung, Te-Lin Doreen
Penerbit:
Philadelphia:
Elsevier
Tahun terbit:
2025
Jenis:
Article - diterbitkan di jurnal ilmiah internasional
Womanology - the art of marketing to woman: strategi pemasaran memahami, merayu, dan menaklukkan hati wanita
Author:
Yuswohady
;
Palupi, Dyah Hasto
;
Pambudi, Teguh Sri
Penerbit:
Jakarta:
Gramedia Pustaka Utama
Tahun terbit:
2010
Jenis:
Books
Word of mouth marketing: how smart companies get people talking
Author:
Sernovitz, Andy
Penerbit:
Texas:
Greenleaf
Tahun terbit:
2012
Jenis:
Books - Textbook
Workshop on Marketing Library and Information Services, Bandung, 20-21 Maret 2000; Malang, 23-24 Maret 2000
Author:
[s.n]
Penerbit:
British Council
Tahun terbit:
2000
Jenis:
Books
World class production and inventory management
Author:
Landvater, Darryl V.
Penerbit:
Oliver Wight
Tahun terbit:
1993
Jenis:
Books
Your Brand's Best Strategy
Author:
Mark, Jonathan
;
Viswanathan, Vijay
Artikel dari
Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 75 no. 3 (1997)
, page 123-131
Zestea: Kontribusi WOMM 15% Penjualan
Author:
Rahayu, Eva Martha
;
Mubarak, Moh. Husni
Artikel dari
SWA vol. 26 no. 10 (May 2010)
, page 56
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