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Brand sense : build powerful brands through touch, taste, smell, sight, and sound
Author:
Lindstrom, Martin
Penerbit:
New York:
Free Press
Tahun terbit:
2005
Jenis:
Books - Textbook
Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout
Author:
Taylor, David
Penerbit:
London:
John Wiley & Sons
Tahun terbit:
2004
Jenis:
Books
Branding & brand longevity di Indonesia
Author:
Tjiptono, Fandy
Penerbit:
Yogyakarta:
Andi
Tahun terbit:
2014
Jenis:
Books
Branding for Dummies
Author:
Chiaravalle, Bill
;
Schenck, Barbara Findlay
Penerbit:
New York:
Wiley Publishing
Tahun terbit:
2006
Jenis:
Books - E-Book
Branding in Asia : the creation, development, and management of Asian brands for the global market
Author:
Temporal, Paul
Penerbit:
Singapore:
John Wiley & Sons
Tahun terbit:
2000
Jenis:
Books
Branding in Asia [membangun merek di Asia] : penciptaan, pembangunan, dan manajemen merek Asia untuk pasar global
Author:
Suminto, Hari
(Translator);
Temporal, Paul
Penerbit:
Batam:
Interaksara
Tahun terbit:
2001
Jenis:
Books
Branding: alternatif alat pemasaran potensial
Author:
Syamsurizal, Dick
Penerbit:
Bandung:
Humaniora Utama Press
Tahun terbit:
1992
Jenis:
Books
Brands : a marketing game
Author:
Chapman, Randall G.
Edisi:
2nd ed
Penerbit:
Prentice Hall
Tahun terbit:
1995
Jenis:
Books
Brands and Branding
Author:
Clifton, Rita
;
Ahmad, Sameena
;
Simmons, John
Edisi:
2nd
Penerbit:
London:
Profile Books
Tahun terbit:
2003
Jenis:
Books
Business the Richard Branson way : 10 secrets of the world’s greatest brand builder
Author:
Dearlove, Des
Edisi:
3rd ed.
Penerbit:
Oxford:
Capstone
Tahun terbit:
2007
Jenis:
Books - E-Book
Business the Richard Branson way: 10 secrets of the world's greatest brand builder
Author:
Dearlove, Des
Penerbit:
Oxford:
Capstone
Tahun terbit:
2002
Jenis:
Books
Buying in the secret dialogue between what we buy and who we are
Author:
Walker, Rob
Penerbit:
New York:
Random House
Tahun terbit:
2008
Jenis:
Books
Designing brand identity: an essential guide for the whole branding team
Author:
Wheeler, Alina
Edisi:
3rd ed.
Penerbit:
Hoboken, New Jersey:
John Wiley & Sons.
Tahun terbit:
2009
Jenis:
Books - Textbook
Designing brand identity: an essential guide for the whole branding team
Author:
Wheeler, Alina
Edisi:
4th
Penerbit:
Hoboken, New Jersey:
John Wiley & Sons.
Tahun terbit:
2013
Jenis:
Books - Textbook
Driving brand value: using integrated marketing to manage profitable stakeholder relationships
Author:
Duncan, Tom
;
Moriarty, Sandra
Penerbit:
New York:
McGraw-Hill
Tahun terbit:
1997
Jenis:
Books - Textbook
Emotional branding : the new paradigm for connecting brands to people
Author:
Gobe, Marc
Penerbit:
Allworth Press
Tahun terbit:
2001
Jenis:
Books
Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands.
Author:
Schmitt, Bernd
Penerbit:
Free Press
Tahun terbit:
1999
Jenis:
Books
Global brand strategy : unlocking branding potential across countries, cultures & markets
Author:
Gelder, Sicco van
Penerbit:
London:
Kogan Page Limited
Tahun terbit:
2003
Jenis:
Books
Global culture industry: the mediation of things
Author:
Lash, Scott
;
Lury, Celia
Penerbit:
Cambridge:
Polity Press
Tahun terbit:
2007
Jenis:
Books - Textbook
Harvard business review on brand management
Author:
[s.n]
Penerbit:
Harvard Business School Publishing
Tahun terbit:
1999
Jenis:
Books
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