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Detail
JurnalJournal of Consumer Research vol. 13 no. 2 (1986)
Bibliografi
Topik: CONSERVATIONCONSUMER RESEARCH
Bahasa: (EN )    Year:: 1986    
Penerbit: Robinson Associates, Inc.
Jenis: Bulletin/Magazine
[Lihat daftar eksemplar jurnal Journal of Consumer Research]
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: JJ32
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Artikel dalam koleksi ini
  1. On Method in Consumer Research : A Critical Relativist Perspective, halaman 155-173
  2. The Role of Attention in Mediating The Effect of Advertising on Attribute Importance, halaman 174-195
  3. Consumer Research and Semiotic : Exploring The Morphology of Signs, Symbols, and Significance, halaman 196-213
  4. The Intensity of Ethnic Affiliation : A Study of The Sociology of Hispanic Consumption, halaman 214-220
  5. Consumer Learning : Advertising and The Ambiguity of Product Experience, halaman 221-233
  6. Affective Responses Mediating Acceptance of Advertising, halaman 234-249
  7. A Reference Price Model of Brand Choice for Frequently Purchased Products, halaman 250-256
  8. An Experimental Examination of The Economics of Information, halaman 257-271
  9. A Value-Added Approach to Household Production : The Special Case of Meal Preparation, halaman 272-279
  10. After The New Wears off : The Temporal Context of Product Involvement , halaman 280-285
  11. The Influence of Background Music on The Behavior of Restaurant Patrons, halaman 286-289
  12. Measurement and Structure of Kelley's Covariance Theory, halaman 290-296

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