Bringing Innovation to Life  

Oleh:

Davis, Scott M.

Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Journal of Consumer Marketing (lihat ProQuest Online) vol. 14 no. 5 (1997), page 338-361.
Topik: R&D; busines analysis; innovation; new product development; R & D

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ124.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Argues that to innovate is the only sure - fire way to ensure long - term stability, satisfy shareholder growth goals, maximize employee happiness, and stay at the forefront of industry. Identifies the contrarian views and guiding principles which are embraced by successfully innovative companies. Devises a process, involving five clearly - defined stages, to assist in new product development.

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