Implicit Self-Concept and Evaluative Implicit Gender Stereotypes : Self and Ingroup Share Desirable Traits  

Oleh:

Rudman, Laurie A. ; Greenwald, Anthony G. ; McGhee, Debbie E.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 27 no. 9 (2001), page 1164-1178.
Topik: self-concept; self - concept; evaluative implicit gender stereotypes; traits
Fulltext: 1164PSPB279.pdf (120.25KB)

Isi artikel

Experiment 1 unexpectedly found sex differences in evaluative gender stereotypes (only men associated male with potency and only women associated female with warmth). Experiment 2 dramatically reduced sex differences in gender - potency judgments when measures were redesigned to avoid implying that potency was positive (the concepts, strong and weak, were represented by evaluatively matched words; e. g., destroy vs. feeble, loud vs. quiet, and mighty vs. gentle). Experiment 3 tested the hypothesis that these sex differences were in the service of self - esteem but found no correlation between own - gender - favorable stereotyping and implicit self - esteem. Rather, participants showed a correlation between linking self to the favorable potency trait and linking own gender to that trait. Experiment 4 confirmed the correlation between implicit self - concept and gender stereotype using the contrast between potency and warmth for the implicit stereotype measure. In concert, results suggest that people possess implicit gender stereotypes in self - favorable form because of the tendency to associate self with desirable traits.

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