Community Identification Moderating The Impact of Financial Incentives in a Natural Social Dilemma: Water Conservation  

Oleh:

Vugt, Mark Van

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 27 no. 11 (2001), page 1440-1449.
Topik: COMMUNITY; community identification; financial incentives; natural social dilemma; water conservation
Fulltext: 1440PSPB2711.pdf (89.19KB)

Isi artikel

The moderating role of community identification was investigated in the impact of different tariff systems on domestic water use. Over a 9 - month interval, both consumption and survey data were collected in 278 households in the United Kingdom, 203 of which were on a variable tariff (i. e., charges related to use) and 75 on a fixed tariff (i. e., charges unrelated to use). Adopting a social dilemma approach, I expected a fixed tariff to be associated with greater use than a variable tariff, in particular when resources were valuable and people identified weakly with their community. This hypothesis was supported in both the field study and an experimental study that simulated a natural resource crisis in the laboratory.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali