Untangling The Origins of Competitive Advantage  

Oleh:

Cockburn, Iain M. ; Henderson, Rebecca M. ; Stern, Scott

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 21 no. 10-11 (2000), page 1123-1146.
Topik: competitive advantage; competitive advantage; oharmaceuticals; R & D; diffusion

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.6 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This paper begins to reconcile competing perspectives on the origin of competitive advantage by examining the adoption of "science - driven" drug discovery, a performance - enhancing organizational practice. Science - driven drug discovery diffused slowly, allowing us to disentangle alternative theories of organizational heterogeneity. Adoption is driven by initial conditions, time - varying internal and external environmental condition and convergence (firms positioned least favorably adopt most aggressively). While accounting for initial conditions is critical, managers are sensitive to idiosyncratic environmental cues. The origins of competing advantage may therefore lie in the ability to identify and respond to environmental cues well in advance of observing performance - oriented pay - offs.

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