Detail Growth Strategies in The Food Industry   Oleh:  Weston, J. Fred ; Chiu, Susan Jenis: Article from Bulletin/Magazine Dalam koleksi: BUSINESS ECONOMICS vol. 31 no. 1 (1996), page 21-28. Topik: FOOD INDUSTRY; growth strategies; food industry Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: BB20.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel The U. S. food industry is the largest individual manufacturing sector of the economy. Its basic growth determinant is the underlying 1 percent per annum U. S. population growth. The share of personal consumption of expenditures for food and beverages has been dropping. Nevertheless, surviving food companies have demonstrated growth rates in revenues and returns to shareholders higher than the market as a whole. Growth has been achieved by a high rate of new product introductions, promotion methods to develop brand strengths. expansion into international markets, and by acquisitions and divestitures. Before 1980, a substantial portion of food company acquisition were in non food industries. During the 1980 s, non food divestitures returned food companies to their core food product lines with some exceptions. In general, the response of financial markets was positive to mergers and acquisitions that moved fod companies closer to their core food activities. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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