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Updating Managerial Economics
Oleh:
Egan, Thomas P.
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
BUSINESS ECONOMICS vol. 30 no. 3 (1995)
,
page 51-56.
Topik:
ECONOMICS
;
managerial economics
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
BB20.2
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Managerial economics must update its tools if it expects to address the needs of business unit managers in the twenty - first century. Models need to be recast in a multi period framework because of the two - to - five - year decision horizons routinely faced by business unit planners. Models of demand, price and cost also must reflect the fact that today's units of product come intimately bundled with significant and differentiating customer service and quality elements. Finally, profit maximization, cost minimization and factor utilization tools must consider that today's products and services are frequently produced in multi product facilities. This paper suggests developmental directions for managerial economics that address these issues.
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