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The Business Economist at Work : Marketing A Specialty
Oleh:
Swonk, Diane
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
BUSINESS ECONOMICS vol. 30 no. 2 (1995)
,
page 61-65.
Topik:
MARKETING
;
marketing
;
specialty
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
BB20
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
The development of the regional economist position at first chicago is essentially a story of survival. It shows how econmists can still make it in an otherwise hostile corporate structure. We have to change with changes in the environment. It also shows how adept we need to be a marketers as well as economists. Ten - second sound bites may offend the purists among us, but I have seen th epayoffs of bringing the lessons of economics down to earth and closer to home.
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