Getting to Know You : A Theory of Strategic Group Identity  

Oleh:

Peteraf, Margaret A. ; Shanley, Mark

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 18 no. 7 (1997), page 165-186.
Topik: strategic groups; strategic groups; social learning; social identification; cognitive groups

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This paper develops a theory of strategic group identity that explains how strategic groups emerge in an industry and how they can affect firm behaviours and outcomes. In so doing, it provides a theoretical basis for the existence of strategic groups. We argue that managers cognitively partition their industry environment to reduce uncertainty and to cope with bounded rationality. Social learning theory and social identification theory are used to describe how cognitive groups coalesce into meaningful sub structures and how a group - level identity emerges. We describe the ways in which macro level factors condititon the development of groups and their identities. We introduce the notion of a strong identity, which characterizes any griyp sufficiently recognized and attended to by members to affect individual action. Groups with "weak identities" are no more than transient agglomerations of firms and do not exist in any meaningful sense. These ideas are developed into propositions that describe the conditions under which groups with strong identities are likely to emerge. A second set of propositions describes their transformation over time. Identity strength is linked to both positive and negative outcomes in a final set of propositions. We show how strategic groups with strong identities can affect firm performance, resolving a longstanding problem which has plagued strategic groups research and conclude by sugesting some approaches for measurement and future research.

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