Back in Fashion : How We’re Reviving A British Icon  

Oleh:

Rose, Stuart

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review vol. 85 no. 05 (2007), page 51-58.
Topik: FASHION; back in fashion; reviving; british icon

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.33 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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When retailer Marks & Spencer hired Stuart Rose to turn the company around, he told the board that three things needed to be done right away : improve After achieving record profits in 1998, Marks & Spencer lost sight of what had made it a beloved British retailer for a century - and as a result, profitability plummeted by 85 %, by focusing on just three things, we are turning the business around.

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