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ArtikelSilo Busting : How to Execute on The Promise of Customer Focus  
Oleh: Gulati, Ranjay
Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 85 no. 05 (2007), page 98-108.
Topik: customer; silo busting; execute; promise; customer focus
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  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: HH10.33
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Isi artikelMore and more companies claim that they offer solutions - packages of products and services that are hard to copy and can command premium prices. To truly solve customers’ problems, however, companies often have to make significant changes to their structures, processes, and mind - sets. Companies claim to offer customer solutions, but most aren't set up to deliver them without specific changes in organizational structure, incentives, and relationships.
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