Detail KELOLA Gadjah Mada University Business Review vol. VII no. 19 (1998) Bibliografi Topik: ECONOMIC Bahasa: (ID )    ISSN: 0853-7046    Year:: 1998     Penerbit: Program Magister Manajemen Universitas Gadjah Mada Jenis: Bulletin/Magazine [Lihat daftar eksemplar jurnal KELOLA Gadjah Mada University Business Review] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: KK11.5 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Artikel dalam koleksi ini The General Theory of Marketing Ethics : A Literature Review, halaman 1-16 Ethics in Advertising, halaman 17-31 The Status of Brand Management in The Corporation, halaman 32-43 Employees as Partners of Brand Building, halaman 44-55 Value Creation in Asia - Pacific Region, halaman 56-65 Dominant Variables And Its Impact to Promotion Policy : Case Study PT. Pikiran Rakyat, halaman 66-78 Production and Export Marketing Model : A Case Study for Malaysian Palm Oil, halaman 79-93 Consumer Perception of Parallel Imported Products : A Case Study of Singaporeans' Behaviour on Cosmetics And Fragrances, halaman 94-106 Using Communication Strategis to Design Food Marketing Strategies : The "Pork Fat" Rumor in Indonesia, halaman 107-124  Edit Artikel Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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