Detail Philanthropy as Strategy: When Corporate Charity 'Begins at Home' Bibliografi Author: Carroll, Archie B. (Co-Author); Buchholtz, Ann K. (Co-Author); Saiia, David H. Topik: corporate social responsibility; corporate social performance; business strategy; corporate philanthropy; strategic philanthropy Bahasa: (EN )     Penerbit: Unika Atma Jaya     Tahun Terbit: 2006     Jenis: Article Fulltext: 169BdS422.pdf (116.0KB; 16 download) Abstract Scholars and practitioners alike indicate amovement in corporate philanthropy toward 'strategic' giving, for example, giving that improves the firm?s strategic position (ultimately the 'bottom line') while it benefits the recipient of the philanthropic act. Although the existence of this trend is widely accepted, it is represented in the literature most often by anecdotal evidence. This article presents the findings of a survey of corporate giving managers of U.S. firms that have had an established giving program of at least 5 years, with annual giving totaling at least $200,000 each year. The data show that corporate giving managers believe their firms are becoming increasingly strategic in their philanthropic activities. The findings also indicate that institutional-, firm-, and individual-level influences combine to precipitate strategic philanthropy. These findings lend support to the belief that the nature of corporate philanthropy is evolving to fit a more competitive marketplace. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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