The Communication Systems of Representations: Psychosocial Research into The Representations of Computers and Information Technology in Italian Daily Newspapers  

Oleh:

Sensales, Gilda

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Public Understanding of Science vol. 3 no. 4 (Okt. 1994), page 347-363.
Fulltext: 347PUS34.pdf (959.37KB)

Isi artikel

This paper presents the results of research on representations of computers and information technology in the three daily Italian newspapen (La Ga:rerra del MPr:oziorno. La Reprrbblica, and 11 Corrirrc drlla Sera), between 1976 and 1984. The titles of 2816 articles were analysed by ategorial content analysis. The aim of the research is the exploration of structural latent dimensions and of differential aspects of representations of computers in terms of'central nuclei' with respect to the lhree newspapers and to the nine years. The data were analysed by several steps of multiple correspondence analysis (statistical package: SPAD-N). Five dimensions were identified. They together accounted for 14% of the total variance (oprinrislie formula of Benzecri) and were defined as: 'secondariness/emphais in the typography of newspaper space dedicated to computers': 'ambivalent/positive attitudes toward the computer': 'descnptivelevdludtive elemenls of opinions about the computers': 'educative-performative/productive applications of the computer': 'supplemenls/articles as editorial characterizations of news about computers'. With the DEMOD step of WAD-N, eleven kenlral nuclei' were also recognized. They show the utilization of a 'diKusion system' for Lo Gcr~vra dd Mc:ogionro and La Repubbiieo, of a 'propagation system' for I/ Corrierr driia Sera; and a movement from 'diffusion' to 'propagation' over the period considered. The outcome of the results is discussed in relation to the naturalization of technical language, and with respect to results of other researches on attitudes towards. opinions about, and representations of the computer in Italy.

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