Mass Communication and Public Understanding of Environmental Problems: The Case of Global Warming  

Oleh:

Stamm, Keith R. ; CLARK, FIONA ; Eblacas, Paula Reynolds

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Public Understanding of Science vol. 9 no. 3 (Jul. 2000), page 219-237.
Fulltext: 219PUS93.pdf (104.42KB)

Isi artikel

Public understanding of global warming, also known as global climate change, is treated here as an example of a mass communication problem that has yet to be adequately solved. A survey of metropolitan area residents found that although people are aware of this problem in a general sense, understanding of particular causes, possible consequences, and solutions is more limited. Both mass media and interpersonal communication appear to make a positive contribution to understanding, as well as to perpetuating some popular misconceptions.

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