Competitive Intensity as A Quasi Moderator of The Relationship Between Innovative Efforts and Performance  

Oleh:

Jermias, Johnny

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: International Journal of Business vol. 8 no. 3 (Sep. 2007), page 281-299.
Topik: competitive analysis; competitive intensity; innovative efforts; performance; quasi - moderator

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: II51.5 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This study empirically investigates the moderating effect of competitive intensity on the relationship between innovative efforts and performance. The study proposes that a firm’s competitive intensity acts as a quasi-moderator of the relationship between innovative efforts and performance. The results support the predictions of the study. The results indicate that competitive intensity moderates the relationship between innovative efforts and performance such that when competitive intensity is high, the relationship between innovative efforts and performance is positive, and vice versa, when the competitive intensity is low, the relationship between innovative efforts and performance is negative. Furthermore, the results reveal that competitive intensity has a positive relationship to the level of innovative efforts but has a negative relationship to performance.

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