The power of visual communication is multiplied when it is co-deployed
with language in multimodal texts. In hypertexts, such as websites, the
interaction of these two semiotic resources affords new forms of
informational and design complexity and presents us with some new
political choices. This article offers a semiotic scheme for the analysis of
composite verbal?visual meanings and some discussions of the semiotic
politics of visual communication in hypermedia design. |