| Modern morality is fundamentally a visual morality. Moral paradigms are embedded in the visual images of the mass media, which have supplanted language as the primary context for moral knowledge. A technological civilization is ultimately one whose only value is that of power. The visual images of the mass media are the ?language? of technology; as such, they are about what is (material reality) and what is possible (always a technological possibility). The tension today between what is and what ought to be has been replaced by that between what is and what is possible. |