Controlling Competitive Dynamics by Taking Strategic Initiative  

Oleh:

MacMillan, Ian C.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The Academy of Management Executive vol. 2 no. 2 (May 1988), page 111-118.
Topik: STRATEGIC; controlling; competitive dynamics; strategic initiative
Fulltext: AA4_02-02_Ian C. MacMillan.pdf (1.36MB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: AA4.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Today the popular press as well as the academic literature is replete with discussion of the increased turbulence of competition. The surviving competitors in the wake of this past decade's turbulent times are highly competent, aggressive and possess significant resources. The implication for corporate strategy is that and competitive advantage currently held will eventually be eroded by the actions of these competent, resourceful opponents, it is no longer a question of whether the current competitive advantage will be eroded but rather a question of when. As a result, the challenge for today's strategist is to constantly seek the second act, even as the firm is benefiting from the current competitive advantage it should be laying the groundwork for the upcoming competitive advantage.

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