An Ethical Risk Communication Protocol for Science and Mass Communication  

Oleh:

Valenti, JoAnn Myer ; Wilkins, Lee

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Public Understanding of Science vol. 4 no. 2 (Apr. 1995), page 177-197.
Fulltext: 177PUS42.pdf (1.08MB)

Isi artikel

This paper explores the philosophical foundations of risk communication, develops a protocol for ethical risk communication to be used by scientists, journalists and public relations practitioners, and applies the protocol to two cases of risk communication. We argue that the goals of risk communication are hrstly to do no harm, and secondly io promote a public dialogue about risk. After outlining the philosophical foundation for these goals, we develop the protocol which will allow both the creators and the recipients of risk communication messages to evaluate their content. The protocol focuses on questions of accuracy, context, mobilizing information, and public enironmental literacy.

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