The Joint Effect of Topic Interest and Follow-Up Procedures on the Response in a Mail Questionnaire: An Empirical Test of the Leverage-Saliency Theory in Audience Research  

Oleh:

Roose, Henk ; Lievens, John ; Waege, Hans

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Sociological Methods & Research (SMR) vol. 35 no. 03 (Feb. 2007), page 410-428.
Topik: Nonresponse; Survey Participation; Leverage-Saliency Theory; Total Design Method; Topic Interest
Fulltext: SMR vol.35 no.3 p.410 Feb 2007_win.pdf (142.3KB)

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Perpustakaan PKPM Nomor Panggil: S28 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Leverage-saliency theory provides a seminal basis for research on the differential effects of response-facilitating techniques in surveys. In this article, a quasi-experimental design is applied to analyze the effect of follow-up procedures, taking into account the sample persons’ interest in the survey topic. The authors use multilevel logistic regression to map response on a mail questionnaire in the second step of a two-step data collection procedure. It is found that—after controlling for the effects of sociodemographic and performance-related covariates—the effect of follow-up procedures is larger for those less interested in the survey topic. As such, these findings are an empirical confirmation of the leverage-saliency theory. Some implications for survey research are discussed.

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