Attitudinal Ambivalence : A Test of Three Key Hypotheses  

Oleh:

Conner, Mark ; Armitage, Christopher J.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 26 no. 11 (2000), page 1421-1432.
Topik: hypotheses; three key hypotheses; attitudinal ambivalence
Fulltext: 1421PSPB2611.pdf (94.94KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.9 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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This article reports two studies designed to test the hypotheses that lower levels of attitudinal ambivalence are associated with attitudes that are more predictive of behaviour, more stable over time, and less pliable. Study 1 (n = 346) employed a prospective design to test the effects of ambivalence on attitude - intention - behaviour relationships. Findings indicated that less ambivalent attitudes were more predictive of subsequent behavioural intentions and behaviour but were unrelated to attitude stability. Study 2 (n = 344) used a simple pre - post experimental design and showed that ambivalent attitudes were more pliable in the face of a persuasive communication. The findings are discussed in relation to future research into the bidimensional conceptualization of attitudes.

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