Obtaining Reprints—Does Color Help?  

Oleh:

Hartley, James

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Science Communication vol. 22 no. 2 (Des. 2000), page 212-218.
Fulltext: 212SC212.pdf (43.74KB)

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This article compares the response rates for obtaining journal reprints from colleagues when the requests were made using either a yellow or a white postcard. The color of the card had no significant effect on the response rates, which were similar to those obtained in an earlier study.

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