Anda belum login :: 23 Jul 2025 10:12 WIB
Detail
BukuIndividual Differences in Impulse Buying Tendency: Feeling and No Thinking
Bibliografi
Author: Verplanken, Bas ; Herabadi, Astrid
Topik: IMPULSE BUYING; EXCITEMENT; FEELING OF PLESURE; LACK OF CONTROL; COMPULSION
Bahasa: (EN )    
Penerbit: John Wiley & Sons     Tempat Terbit: New York    Tahun Terbit: 2001    
Jenis: Article - diterbitkan di jurnal ilmiah internasional
Fulltext: Individual Differences in Impulse Buying Tendency - Feeling and No Thinking.pdf (516.11KB; 43 download)
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: RR-2319
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
    Lihat Detail Induk
Abstract
A 20-item scale to measure general impulse buying tendency was developed and validated in two studies. The scale includes cognitive aspects (e.g. lack of planning and deliberation) and affective aspects (e.g. feelings of pleasure, excitement, compulsion, lack of control, regret). The scale correlated significantly with reported purchase frequencies of typical impulse products and number of recent impulse purchases. Impulse buying tendency was found to be related to personality-based individual difference measures, including the Big Five. Cognitive and affective facets of impulse buying tendency were both related to extroversion. The cognitive facet was inversely related to conscientiousness, persona! need for structure, and need to evaluate. The affective facet was related to lack of autonomy and action orientation. The results suggested that impulse buying tendency has a strong basis in personality.
Opini AndaKlik untuk menuliskan opini Anda tentang koleksi ini!

Lihat Sejarah Pengadaan  Konversi Metadata   Kembali
design
 
Process time: 0.125 second(s)