Aktivitas Relationship Marketing : Fenomena dan Pengaruhnya Pada Perilaku Keanggotaan dan Komitmen Dalam Organisasi  

Oleh:

Sutarso, Yudi ; Chaniago, Herizon ; Widyantoro, Harry

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Journal of Economics, Business, & Accountancy: ventura vol. 9 no. 2 (Agu. 2006), page 17-38.
Topik: relationship marketing; relationship marketing; komitmen organisasional; partisipasi; retensi; koproduksi

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: VV5.4 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This research has an objective to explore the influence of relationship marketing activities toward organisational commitment and membership behaviour on organisation. Based on the objective above, this research attempts to test two models using structural equation model. It uses the respondents of student activits, with the total number of 368 respondents selected by incidental sampling. It was found that relationship marketing activities has positive influence toward organizational commitment. Another finding showed that reletionship markleting has positive influence toward mambership behaviour. Managerial implication of this research is also dicussed in this paper.

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