Implicit Measurement of Attitudes, Stereotypes and Self Concepts in Organizations  

Oleh:

Haines, Elizabeth L. ; Summer, Kenneth E.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Organizational Research Methods vol. 9 no. 4 (Oct. 2006), page 536-553.
Topik: attitudes; IAT; implicit measurement; attitudes
Fulltext: 536.pdf (131.87KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: OO3.7 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Implicit measurement using latencies is proposed as a complement to conventional measurement to assess organizational constructs (e. g. job satisfaction) to assist in personnel decisions (e. g. selection), and to assess outcomes (e. g. diversity training). Latency based measurements (i. e. the implicit association test) use categorization tasks to measure attitudes, stereotypes and self - concepts. Its routine inclusion in organizational research can address measurement limitations, enrich theoretical understanding of organizational phenomena, and inform practice by better predicting behaviour.

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