Internalization of Multiple Perspectives or Dissonance Reduction ?  

Oleh:

Wicklund, Robert A. ; Brehm, Jack W.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Theory and Psychology vol. 14 no. 3 (Jun. 2004), page 355–372.
Topik: perspectives; cognitive dissonance; forced compliance; internalization; multiple repertoires; resistance to change; perpectives; dissonance reduction
Fulltext: 355TP143.pdf (91.72KB)

Isi artikel

In numerous research programs based on the concept of cognitive dissonance, participants play a role that is ostensibly in conflict with their pre - existing values. A strict reading of dissonance theory (Festinger, 1957) leads us to suppose that these role - playing, or 'forced compliance', procedures generally create results that are not implied by the theory. We spell out a theoretical position that comes to terms with these effects of role - playing, one that approaches role - playing procedures from the standpoint of the development of multiple value repertoires. From this viewpoint the outcomes of role-playing do not stem from contradictions - or cognitive dissonance - within the person's sets of values.

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