Analisis pengaruh dimensi kualitas jasa terhadap kepuasan nasabah dan dampaknya pada loyalitas nasabah (studi pada nasabah PT. BPR Raga Surya Nuansa Ponorogo)  

Oleh:

Chamidah, Siti

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Kalimantan Scientiae: Sosial Dan Humaniora vol. 24 no. 67 (Apr. 2006), page 45.
Topik: service quality (tangible; reliability; responsiveness assurance; emphaty; costumers'satisfaction; costumers'loyalty

Ketersediaan

Perpustakaan PKPM Nomor Panggil: K36 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This research was an empirical study about service quality, costumers'satisfaction and loyalty. Services quality is a strategis and importantly variable in the banks marketing. This research aim to know the influence of service quality dimension on the tangible, reliability, responsiveness, assurance and the empathy toward costumers'satisfaction and costumers'loyalty at PT BPR Raga Surya Nuansa Ponorogo

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