Can The Same Information be Typical and Altypical ? How Perceived Typicallity Moderates Assimilation and Contrast in Evaluative Judgments  

Oleh:

Bless, Herbert ; Wanke, Michaela

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 26 no. 3 (2000), page 306-314.
Topik: JUDGEMENTS; evaluative judgements; assimilation; typical; information;
Fulltext: 306PSPB263.pdf (86.04KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.5 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

The authors investigated how the perceived typicality of context information for a target category moderates whether that information produces assimilation or contrast in the target evaluation. To manipulate context information, the accessibility of either positive or negative exemplars was increased. These exemplars were pretested to seem moderately typical with respect to the target category if participants were not provided with additional instructions. To manipulate perceived typicality, different instructions were provided so that participants categorized the same activated exemplar as either typical or atypical. Information that was perceived as typical resulted in assimilation effects, whereas information that was perceived as atypical resulted in contrast effects. The results showed that the very same context may result in assimilation or contrast as a function of the categorization decisions that operate on the context information.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali