Detail Pengaruh Cognitive dan Affective Image terhadap Keinginan untuk Menggunakan Life-SPA & Fitness Centre oleh Para Metrosexual Sebagai Sarana Untuk Kesehatan dan Kebugaran di Jakarta   Oleh:  Arafah, Willy Jenis: Article from Bulletin/Magazine Dalam koleksi: Jurnal Manajemen dan Pemasaran Jasa vol. 1 no. 2 (Sep. 2005), page 103-117. Topik: FITNESS; cognitive image; affective image; willingness of metrosexuals group in using life - spa & fitness centre Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ144 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel This research explain how the cognitive image and affective image influencing willingness of metrosexuals group in using life - spa & fitness centre for metrosexuals group as a health and relaxations place where is they can maintain their health include the ten elements of spa experience, through the spirit. Body and mind approach creates a balance between spirit, body and mind (reflect) a relax atmosphere that could revitalize and revives the joy (rejoice) and now supported with the various facilities and resources, spa could be an option of healing and therapy. The aim of this research to investigate : 1. the relationship between cognitive image and willingness of metrosexuals group in using life, spa & fitness centre as a media of health and relaxations in jakarta. 2. the relatonship between afefctive image and willingness of metrosexuals group in using life-spa & fitness centre as a media of health and relaxations in jakarta 3. the relationship between cognitive image and affective image towards willingness of metrosecuals group in using life - spa & fitness centre as a media of health and relaxations in jakarta. In analysing the dataset, we have controlled for various factors in the regression analysis. The implications of the results to the management spa in cases they can improve their service and facilities for their end users in offer their end users could get the satisfaction, sugestion for the future research in order to refine our present understanding of these relationship. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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