Strategi dan Cara Menyusun Perencanaan dan Pengendalian Pemasaran Untuk Meningkatkan Jumlah Penjualan Perusahaan  

Oleh:

Wiwaha, Arjuna

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Widya: Majalah Ilmiah vol. 23 no. 252 (Sep. 2006), page 18-25.
Topik: Pemasaran; pemasaran; strategi dan perencanaan; jumlah penjualan

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM47.24 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk
Perpustakaan PKPM Nomor Panggil: W36 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk

Isi artikel

In view of the decline in the indonesian economy and the lowering of people's buying power, many indonesians have became very selective and careful in money spending. In anticipation, company management must work harder to market their products so that they can attract potential and real consumers. This is done through focusing on market planning beginning with analysis, target definition, strategy, implementation and control. A marketing plan is very important for a company and provides a guideline for marketers, financial control, work performance evaluation process identification process and learning tool. A focused marketing plan implemented effectively and efficiently controlled is expected to increase total company sales.

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