Prior Source Exposure and Persuasion : Further Evidence for Misattributional Processes  

Oleh:

Garcia-Marques, Teresa ; Mackie, Diane M. ; Weisbuch, Max

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 29 no. 6 (2003), page 691-700.
Topik: attribution; persuasion; attitude change; mere exposure; perceptual fluency; attribution; subliminal
Fulltext: 691PSPB296.pdf (101.5KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.14 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

To assess the persuasive impact of prior source exposure, two studies paired persuasive messages with a source to whom participants had previously been exposed subliminally, explicitly, or not at all. In Experiment 2, participants' attention also was drawn to information that potentially undermined the implications of any reaction to re - exposure. Compared to no exposure, prior subliminal exposure increased the source's persuasiveness, an effect not mediated by source liking. Explicit exposure increased source persuasiveness to the extent that the source was liked more and only absent a recall cue. Results favored misattributional accounts of prior exposure effects.

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