Perceptions of A Fluid Consenssus : Uniqueness Bias, False Consensus, False Polarization, and Pluralistic Ignorance in A Water Conservation Crisis  

Oleh:

Norton, Michael L. ; Monin, Benoît

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 29 no. 5 (2003), page 559-567.
Topik: WATER CONSERVATION; false consensus; uniqueness bias; pluralistic ignorance; false polarization; water conservation
Fulltext: 559PSPB295.pdf (107.46KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.14 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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A 5 - day field study (N = 415) during and right after a shower ban demonstrated multifaceted social projection and the tendency to draw personality inferences from simple behavior in a time of drastic consensus change. Bathers thought showering was more prevalent than did non - bathers (false consensus) and respondents consistently underestimated the prevalence of the desirable and common behaviour - be it not showering during the shower ban or showering after the ban (uniqueness bias). Participants thought that bathers and non - bathers during the ban differed greatly in their general concern for the community, but self - reports demonstrated that this gap was illusory (false polarization). Finally, bathers thought other bathers cared less than they did, whereas non - bathers thought other non - bathers cared more than they did (pluralistic ignorance). The study captures the many biases at work in social perception in a time of social change.

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