Mencermati Faktor Risiko dalam Blue Ocean Strategy  

Oleh:

Gunawan, Arief Hamdani

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Manajemen Usahawan Indonesia vol. 35 no. 08 (Aug. 2006), page 39.
Topik: BLUE OCEAN STRATEGY; blue ocean strategy (strategi samudra biru); red ocean; market; product; champion; sponsor; skala prioritas; pareto law; inovasi nilai

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM15.27 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Blue Ocean Strategy is the prominent strategy nowadays in indonesia, especially when many businesses are facing market as well as resource similarity. These condition is forming to the bloody competition in the red ocean. Blue ocean strategy is bery demanding, it has been publicly introduced in several years ago, so elders or managers should pay more attention on the detail analysis for the implementation. This paper discussed the point of view from strategues for diversification, champion - sponsor, and priority scale in order to present the risk that appeared in Blue Ocean implementation, In the last part, this paper presented some solutions in order to minimize the involved risk in implementing Blue Ocean Strategy.

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