The Systematic Influences of Gain - and Loss - Framed Messages on Interest in and Use of Different Types of Health Behavior  

Oleh:

Rothman, Alexander J. ; Salovey, Peter ; Martino, Steven C. ; Bedell, Brian T. ; Detweiler, Jerusha B.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 25 no. 11 (1999), page 1355-1369.
Topik: HEALTH BEHAVIOUR; health behaviour; gain and loss framed messages; different types; systematic influence; interest
Fulltext: 1355PSPB2511.pdf (153.14KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.6 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Framing health messages systematically in terms of either gains or loses influence the behaviours that people adopt. Rothman and Salovey proposed that the relative influence of gain - and loss - framed messages is contingent on people’s perception of the risk or uncertainty associated with adopting the recommended behavior. Specifically, loss - framed messages are more effective when promoting illness - detecting (screening) behaviours, but gain - framed messages are more effective when promoting health - affirming (prevention) behaviours. Two experiments provide a direct test of this conceptual framework. In Experiment 1, participants’ willingness to act after reading about a new disease was a function of how the information was framed and the type of behaviour promoted. Experiment 2 replicated and extended these findings with a real health concern - gum disease. Gain - framed pamphlets heightened interest in a plaque - fighting mouth rinse, whereas loss - framed pamphlets heightened interest in a plaque - detecting disclosing rinse. Research on message framing provides a theoretically based guide for the development of effective health messages.

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