The Electronic Survey Technique : An Integration and Assessment  

Oleh:

Simsek, Zeki ; Veiga, John F.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Organizational Research Methods vol. 3 no. 1 (2000), page 93-114.
Topik: ELETRONICS - TESTING; electronic survey; integration; assessment
Fulltext: 93.pdf (192.45KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: OO3.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Even though e-mail is the most widely used computer - mediated communication medium, its considerable potential as a survey technique has received little attention from management scholars. Using a three - dimensional framework focused on sampling issues, non sampling errors and comparative performance, the authors review and integrate previous research on the electronic survey techniques and provide an assessment of the comparative trade - offs vis a vis other techniques. Moreover, they provide recommendations for future researchers interested in using this approach. Finally, they conclude that although this approach proses unique challenges and drawbacks, when an unbiased sampling frame exsits or can be constructed, it allows researchers to inexpensively gather data with less effort than other available approaches.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali